Is it Newsy?

Hey Lords,

So this is a little elaboration on the pitch presentation, and our segment on newsworthiness. We didn't get time to go into it, but I think there's some really interesting thinking around building our Podcastle now. New media, is all over the news at the moment.

• Facebook has just become a publicly traded company. This isn't just big news for budding media moguls (like ourselves) but the billions of facebook user who have just had access to their personal information totally commoditized.  This also demonstrates the economic and social relevance of internet media. Podcasts, like FB, are an easy outlet to publicly vent private information. Which leads me neatly to...

• Social phenomena of sharing. Gen Y seem to have really taken to their new-agey early education. We're very much into sharing. The vast tirade of priate information now self published on the web is very interesting to social commentators and observers. Podcasting is an up and coming media for self expression and independent publishing. 

• Yahoo CEO, Scott Thompson, has made news earlier this year after it was revealed he lied in his resume. While not a specifically social media or new media story, it raises public concern about the trustworthy of individuals with access to personal information broadcast online. Podcasting can and often is, a media for self expressing and the publishing of pivate information to an internet, who may not be entirely trustworthy.

• The Bugle scandal (see for particularly creepy pic of John Oliver). I've written about this before but in terms of diect and relevant news-worthiness we can't look past The Bugel, a London Times sponsored podcasts that was axed after some pretty scathing reporting on it's parent company News Corporation. It's unclear the extent to which this satirical style of reporting contributed to the axing but it was certainly suspcious timing. 

 

We also can't look past the increasing trend of internet content consumers (particularly podcast consumers) becoming independent content producers. Blogging, micro-blogging, tumbling and facebooking are all growing exponetially. We are reach an epoch characterised not simply by the mass reception of digital information, but by mass involvment in its authorship.The Podcastle is relevant and newsworthy, if only because it facilitates this increasingly popular process and supports this paradigm of contemporary digital authorship.

A podcast can easily become integrated into your pre-existing social media network. Increasingly avenues for online self publishing have become networked and conglomerated. The digital content producers of the future will integrate podcasts into this network. Check out this awesome infor graphic

Source: blog.hubspot.com/

See you in the Podcastle,

Jaimie