My Dearest Lords,
I realise that through this
feature we will be telling a story, and I think that the best way for us to map
our journey is by utilizing a plethora of creative
content forms and multimedia. Marshall McLuhan aptly coined the term ‘the medium is the message’ back in 1964,
and they way mediums reflect and affect societies is an adage that is obviously
still relevant today.
Herbert Marshall McLuhan
(1911 – 1980)
Source: http://upload.wikimedia.org/wikipedia/commons/b/b9/Marshall_McLuhan_holding_a_mirror.jpg
Source: http://upload.wikimedia.org/wikipedia/commons/b/b9/Marshall_McLuhan_holding_a_mirror.jpg
Using a variety of multimedia is the
most effective way to easily, quickly and engagingly convey our
message/information to a contemporary audience, as this process will enhance
the user experience through interactivity. I think that what is paramount to
the success of our feature is that it creates a multi-sensory information
experience, capable of drawing attention and engaging a global audience.
The content is inevitably going to be
evolutionary, developing as we investigate and encounter challenges in our own
transition from amateur to professional podcasters.
Source: http://i.istockimg.com/file_thumbview_approve/3744987/2/stock-illustration-3744987-multimedia-icons-orange.jpg
Here are some of the examples we
discussed in the meeting:
- We
have agreed that we should represent our various story elements through a
convergence of text, audio, still images, animation, and video. But this needs
to be fleshed out!
- I
know there will be textual sections complemented with instructional pictures,
animation, and audio files such as the fortnightly podcast (presented by us).
The site should also include external links to recommended websites for further
research.
- I
liked the idea of the instructional ‘How to’ sections such as ‘setting up your
RSS Feed’, and I think we should include discussions about finding an audience
or developing creative content. We have discussed adding our own reflections
and investigations into the history and current climate of podcasting, and Jaimie
had a good idea about conducting interviews with popular/successful podcasters.
hey, yeah I think one of our articles which will evaluate our feature should be based on McLuhan's premise. I feel like it provides academic credibility for using a range of media platforms? Like if you look at one of the graphs I put up, it shows that podcast users are likely to be content producers. So I feel like someone listening to the podcast will be considering what how to podcast as well, and this almost gives them the go ahead to use multimedia. And we prove it by doing the experiment through our own podcast anyway.
ReplyDelete